who we are

keywords was founded by Breda Stack in 2011 in response to an overwhelming demand for simple, accurate, effective text. The Limerick-based company provides writing and editing services to businesses and individuals all over Ireland.

Breda graduated with a Degree in Media and Communication Studies from Mary Immaculate College in 1999 and subsequently undertook a Higher Diploma in Systems Analysis (Business Systems Development) in NUI, Galway. She commenced her IT career in 2001 as an Instructional Designer, writing content for e-learning courses. Breda then committed ten years to the area of Software Quality Assurance where the emphasis was on specific, precise user-focused documents and websites. She is also highly experienced in the area of recruitment and the production of strong, convincing c.v.s and cover letters.

Breda has previously written for a number of media, including the Irish Examiner newspaper. She a passionate, accomplished writer and prides herself on getting it right.

what we do

  • Write and review web content
  • Write and review promotional material content
  • Write and review social media content
  • Write and review curriculum vitate content
  • Write and review cover letter content
  • Write and review press release content

how we do it

  • Produce content which is clear, simple, direct, concise and jargon-free
  • Perform Quality Assurance on content to ensure correctness of phrasing, spelling, grammar and punctuation
  • Create content which is effective, meaningful and audience-focused
  • Develop content in a consistent, fresh style which promotes business or individual favourably
  • Create a positive, attractive, motivating tone through content to entice reader
  • Develop original, credible, factual content using objective, neutral language
  • Ensure content is in accordance with company information brand guidelines where required
  • Produce sales-focused content which highlights benefits of product or service where required
  • Verify that content conforms to Web Usability Standards where required
  • Add keywords to content for Search Engine Optimization (SEO) where required

what our clients say

Investing in the talent and skills of Breda Stack has not only enabled my website to go live much earlier than expected, but has saved me so much time. Her attention to detail and desire to ‘get it right’ was obvious to the letter. While asking very appropriate questions, listening closely to my answers and keeping me up to date at all stages, she allowed my thoughts to flow from me and very effectively took all the information that I proffered and put my text in a way that I feel truly represents me and what my services are. Today, I feel that a weight has been lifted from my shoulders! I can’t thank her enough!

Geraldine Lyons, Founder of Breaking Beyond
www.breakingbeyond.ie


I was very pleased with the enthusiasm and professionalism of Breda Stack and the work she has done with information we had for our webpage. She has high attention to detail. The subject was well-researched and well-written with great attention to the overall feel of the company. Excellent job and a pleasure to work with. Highly recommended.

Alvis Smits, MD of Carbon Impact
www.carbonimpact.ie

 

I am so thrilled to have enlisted the services of Breda Stack of Keywords in 2011. Breda fully engaged with me to understand my goals and objectives, she was able to grasp my ideas which I wished to convey very quickly and put them into words that were not only creative and compelling, but also strategically spot on from a business and personable perspective. Breda is a great listener, very professional and reliable. I now have a website and content I am truly delighted with and which I feel totally represents me. Thank you so much, Breda!

Ann Marie O’ Connor, Founder of Rosa Wellbeing
www.rosawellbeing.ie